Women-Owned Jewelry Business Has Biggest Year Ever After 12 Months of Simplified Content Strategy
The rapidly growing small business is at risk of wasting resources on content and social media marketing. That’s what Jen was worried about when she came our way looking for support.
She was overwhelmed by:
The sheer volume of content she felt like she needed to create (and the fact that her engagement rate didn’t really reward all the effort she was putting in)…
Thinking she needed a different content strategy for each platform…
Trying to do it all while protecting her brand identity…
The lack of standards around how much it should cost, or what she should expect…
Loud voices with endless conflicting opinions…
That was at the very end of 2021, right before we worked on her content strategy.
In January 2022, she gave us an update: “The playbook is incredibly helpful in creating content and staying focused. I can see that my content is getting better organic engagement and I spend less time thinking about what to post. I'm more focused and feel like I'm clearly speaking to my person. My pillar 1 content has been getting more shares than any of my content in the past.”
If you’re curious about the meaning behind Playbook or Pillar 1, don’t worry – we’ll get into every last detail at the upcoming workshop.
In December of 2022, after 12 months of staying disciplined and focused on:
Blocking out the noise and playing her own game…
Refusing to get caught up in the chaos…
Posting just a few thoughtful and strategic social media posts per week…
And staying committed to the process – working smarter, not harder – and a single content strategy that united all of her digital marketing…
Jen had her biggest year ever.
“Guys it’s not stopping. Coming in faster every day. I hope this doesn’t come off as braggy, but I’m just so grateful, humbled, excited, and blown away by this year. I have way surpassed what I expected to do.”
We’ve seen this over and over again – from solopreneurs to big marketing departments and all versions of scrappy teams in between. It is always the right time to make a decision that will increase your return on investment – whether that investment is your own time or the dollars you put toward hiring an employee to help with this work.
Can’t wait to help you map out the same kind of success for your own brand at the upcoming workshop.
See you soon,
Katie
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