If you’re a marketer, this is for you.

Once you get serious about growing your agency, you hear it everywhere: “Systems are everything.”

Back in 2018, my content and social media agency had just passed $150k in revenue. I was in a mastermind room listening to a systems expert walk us through how to scale service businesses. 

Tens years working as a marketing agency lead during the rise of social media – running teams of different sizes – and one thing has remained consistent: social media is a profit killer. You burn through unscoped hours, and burn out your team in the process. That’s how agencies do social. 

Mark Zuckerberg recently confirmed that by 2026, Meta will roll out a fully AI-automated advertising model, where machine learning will generate your copy, creative, targeting, and budget — and launch your ads without your control or approval on the final content.

We don’t believe AI is inherently evil or inherently good. We believe that, like most things in life, it exists on a spectrum and how humans build it and use it says more about us than it does about AI. That’s why we’re choosing to engage with AI intentionally.

The path of the entrepreneur can be lonely and stressful. From day one, I wanted to build something different than what I had experienced in corporate —- exacerbating the sense of isolation, at times.

A few thoughts about how entrepreneurs can improve their profit (and quality of life) by embracing the energy of International Women’s Month. 

I’d be grateful to hear what resonates (or not) with you! 💚