See how savvy business owners and social media managers can tap into the power of micro-influencers to generate big results.

If you’re a small business owner, you’ve probably heard that social media is one of the easiest ways for finding and connecting with fans, followers, and new customers online, but to be honest, that’s way easier said than done. And if you’re a social media manager, you know that you’re supposed to do “social media listening” as an effective way to monitor and analyze online conversations about a brand, industry, or topic.

How brands of all sizes can crank up red hot engagement with your biggest fans WITHOUT relying exclusively on a picture-perfect grid aesthetic.

First off — no shame, you’re not alone. This is one of the largest pockets of waste in the social media marketing industry that nobody speaks about because it’s a complex problem to solve. There’s social strategy, creative direction, delegation, project management, people management, leadership, and feedback — all rolled into one lil challenge that most of us like to underestimate. But I just had a massive win that I want to share with you because you can get it, too.

Imagine that, before spending any more time or money on social media, you're certain of how every single activity directly supports your specific business goals, down to the dollar. Reviewing a week of content, a single post, choosing a hashtag, working with an influencer, deciding who to hire – you understand the intention and how to measure success on all of it, so you’re empowered to decide to continue or cancel any activity with confidence.