About us 👋
Where are we coming from?
Scaling your brand online with personality, integrity, and cohesion. Activating your content and social media strategy with resource efficiency in mind. Knowing that none of it matters if it doesn’t perform. ⚡
We help you lead.
Empowering big hearted brands to build badass marketing strategies that cut through the noise, connect with your customer, and keep your community coming back for more.
100 Years
With more than 100 years of collective marketing experience, we've created powerful frameworks, trainings, and tools that you can use to block out the noise, play your own game, and drive measurable, sustainable brand growth.
22,000 (and counting)
Strong Brand Social is trusted by more than 22,000 purpose-driven brands from all over the world who are ready to leave trend-chasing tactics behind in favor of powerful, sustainable, time-tested marketing strategies that are proven to drive measurable growth.
Katie Wight, Founder
Katie Wight, Founder
Is it cool? Is it crazy? Our founder has been helping some of the world's most beloved brands grow with social media marketing since before Instagram Stories were a thing. From itty bitty local businesses to billion dollar brands across dozens of industries, Katie has advised tens of thousands of companies on how to grow online with industry-defying strategies that help you win on your own terms.
Is it cool? Is it crazy? Our founder has been helping some of the world's most beloved brands grow with social media marketing since before Instagram Stories were a thing. From itty bitty local businesses to billion dollar brands across dozens of industries, Katie has advised tens of thousands of companies on how to grow online with industry-defying strategies that help you win on your own terms.
if social media makes you 🙄
We get it. There's a lot of BS.
You’ve heard you can't grow on instagram without Reels, and that if you’re not on TikTok yet, you’ve missed the boat — have you ever wondered where this shit comes from? Maybe our social media strategy is being jerked around by competition between social media platforms? In 2022, Zuck ponied up billions of dollars to pay content creators to keep his platform competitive. Now, the majority of social media marketing education we see is coming from influencers.
There's a better way
It’s fair to say that your education is being funded by these social media platforms indirectly with their own self-interest in mind. We're here to show you a calmer, more efficient way to blowing past your business growth goals with sustainable marketing strategy that's 80% algorithm-proof.
Our team
Katie
Founder/CEO
Social media marketing's voice of reason. Katie has designed thousands of high-performance digital strategies that leave space for joy in the journey of brand growth.
Rachel
Director of Strategic Projects
Building process, system, and organization around the strategic frameworks we create so that you can implement them, easily. Rachel is the #1 reason you'll be able to find calm amidst the chaos.
Georgia
Client Experience Specialist
Digital marketer, proud small business owner, and an even prouder Strong Brand Social graduate. Georgia is obsessed with all things social media and supporting independent, ethical, and big-hearted brands.
Alisa
Senior Business Development Specialist
On a mission to help purpose-driven businesses find their voice, increase awareness, and grow. Alisa is the BFF to our private clients and your new secret social media weapon.
Glenn
SBSC Program Lead
A seasoned content strategist and #1 dad, Glenn is a copywriter with 10+ years in social and marketing. He’s an encouraging message maker who works with brand owners to create fluff-free content and use words to sell.
Mariah
Creative Content Manager
Forever balancing life, small business strategy, and optimism-tinged, razor sharp social commentary, Mariah exudes class, creativity, and character on the front lines of social media management.
Yianni
Finance Director
Big on numbers, bigger on supporting businesses on their way to global impact. An eComm + data lover with a rebel’s heart, Yianni strums the bassline for brand growth.
Ashlee
Executive Assistant
Our time keeper, calendar queen, the selfless shepherdess that keeps us all moving in the same direction. It’s Ashlee's business to know everyone’s business, and we’re all better for it.
Taylor
Content Creator
Mindfully unapologetic creative producer specializing in content creation for impact-driven orgs. Taylor is a versatile creative, talented strategist, and a total freaking delight.
Emily
Head of People, Impact, & Excellence
Financial wiz turned impact strategist, Emily helps visionary founders build ethical, relational, and financially sound businesses. She’s helping us transform our business into a force for good.
Trey
Marketing Manager
A seasoned brand manager used to wearing alllll the hats, Trey is the multi-talented, big-hearted marketer working BTS to serve the world’s underdogs via the SBS brand of doing business.
Allie
Programs Coordinator
As knowledgeable on SBS programming as a Black Cab driver on the streets of London, Allie brings years of retail and real estate prowess to serve our clients every single day.
Jamie
Strategic Growth Lead
On a mission to make the marketing profession a more human and more humane way to make a living, Jamie brings over a decade of agency and institutional experience to usher in a new era of growth to SBS.
Our Values
Equity
Helping independent brands compete with big bad wolves on equal footing
Purpose
Putting the wellbeing of our people, the planet, and purpose over profit
Leadership
Cultivating growth in our community to help everyone reach their full potential
Community
Working to build an empowered and inclusive community
Sustainability
Pursuing success that outlives trends and lasts for the longhaul
From the blog
How to Build the Perfect Social Media Team
How to Build the Perfect Social Media Team
How to Build the Perfect Social Media Team
Do you need an all-star team to make your social media strategy work? If you've been struggling to see traction online, could hiring more (or more experienced) people be the answer? Not necessarily...
Protect Your Profit While Doing Better By Your People
Protect Your Profit While Doing Better By Your People
Protect Your Profit While Doing Better By Your People
Raise your hand if even *thinking* about holiday planning is just one more thing you know you don't have time for.
Happy Pride: How Embodying the Values of the LGBTQ+ Community Can Help Us All Live a More Authentic, Joyful Life
Happy Pride: How Embodying the Values of the LGBTQ+ Community Can Help Us All Live a More Authentic, Joyful Life
Happy Pride: How Embodying the Values of the LGBTQ+ Community Can Help Us All Live a More Authentic, Joyful Life
How do you say Happy Pride! without acknowledging that we're celebrating this month in a country that persecutes Queer people?