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About Us
Scaling your brand online with personality, integrity, and cohesion. Activating your content and social media strategy with resource efficiency in mind. Knowing that none of it matters if it doesn’t perform — that’s where we’re coming from!
One Goal
The closer you are to your social media, the better it will perform. We empower big hearted brands to build badass marketing strategies that cut through the noise, connect with your customer, and keep your community coming back for more.
100+
With more than 100 years of collective marketing experience, we've created powerful frameworks, trainings, and tools that you can use to block out the noise, play your own game, and drive measurable, sustainable brand growth.
15,000+
Strong Brand Social is trusted by more than 15,000 purpose-driven brands from all over the world who are ready to leave trend-chasing tactics behind in favor of powerful, sustainable, time-tested marketing strategies that will measurably grow your brand!
Katie Wight, Founder
Katie Wight, Founder
Is it cool? Is it crazy? Our founder has been helping some of the world's most beloved brands grow with social media marketing since before Instagram Stories were a thing. From itty bitty local businesses to billion dollar brands across dozens of industries, Katie has advised tens of thousands of companies on how to grow online with industry-defying strategies that help you win on your own terms.
Is it cool? Is it crazy? Our founder has been helping some of the world's most beloved brands grow with social media marketing since before Instagram Stories were a thing. From itty bitty local businesses to billion dollar brands across dozens of industries, Katie has advised tens of thousands of companies on how to grow online with industry-defying strategies that help you win on your own terms.
WANNA KNOW WHAT WE THINK?
There's a lot of BS
You’ve heard you can't grow on instagram without Reels, and that if you’re not on TikTok yet, you’ve missed the boat — have you ever wondered where this shit comes from? Maybe our social media strategy is being jerked around by competition between social media platforms? In 2022, Zuck ponied up billions of dollars to pay content creators to keep his platform competitive. Now, the majority of social media marketing education we see is coming from influencers.
There's a better way
It’s fair to say that your education is being funded by these social media platforms indirectly with their own self-interest in mind. We're here to show you a calmer, more efficient way to blowing past your business growth goals with sustainable marketing strategy that's 80% algorithm-proof.
Our team
Katie Wight
Founder/CEO
Social media marketing's voice of reason. Katie has designed thousands of high-performance digital strategies that leave space for joy in the journey of brand growth.
Rachel Shappy
Business Director
Building process, system, and organization around the strategic frameworks we create so that you can implement them, easily. The #1 reason you'll be able to find calm amidst the chaos.
Georgia Achilleopoulou
Content Creator
Digital marketer, proud small business owner, and an even prouder Strong Brand Social graduate. Obsessed with all things social media and supporting independent, ethical, and big-hearted brands.
Alisa Rasys
Content Strategist
On a mission to help purpose-driven businesses find their voice, increase awareness, and grow. BFF to our private clients and your new secret social media weapon.
Brianna Newman
Project Manager
A jedi of detail and organizational management. Creator of tools, workflows, and systems that are about to make you look like a genius at work.
Glenn Winters
Copywriter
A seasoned content strategist and #1 dad, Glenn is a copywriter with 10+ years in social and marketing. He’s an encouraging message maker who works with brand owners to create fluff-free content and use words to sell.
Our Values
Equity
Helping independent brands compete with big bad wolves on equal footing
Purpose
Putting the wellbeing of our people, the planet, and purpose over profit
Leadership
Cultivating growth in our community to help everyone reach their full potential
Community
Working to build an empowered and inclusive community
Sustainability
Pursuing success that outlives trends and lasts for the longhaul
From the blog
7 Steps to Your Biggest Holiday Season & Q4 Yet
7 Steps to Your Biggest Holiday Season & Q4 Yet
7 Steps to Your Biggest Holiday Season & Q4 Yet
Last year, holiday retail sales in the U.S. grew by 16.1% – the fastest growth rate in more than 20 years – and accounted for more than 204 billion dollars in sales.
Protect Your Profit While Doing Better By Your People
Protect Your Profit While Doing Better By Your People
Protect Your Profit While Doing Better By Your People
Raise your hand if even *thinking* about holiday planning is just one more thing you know you don't have time for.
One Move, Thousands of Buyers
One Move, Thousands of Buyers
One Move, Thousands of Buyers
What is one move could equal thousands of new buyers? If you’re staring down Q4 wishing you’d worked harder on growing your email list this year – this article is for you.