For mission-driven DTC brands ready to connect the dots between organic and paid, meet Will Whipple.

Will is a performance marketing strategist with a creative core. He partners with DTC CMOs and growth teams to shape content strategies that fuel both brand love and bottom-line results. With deep experience in high-performing video creative, Will helps teams adopt a “test-and-learn” culture that generates content and drives measurable marketing outcomes.

His specialty is in his ability to help organic content adopt a performance mindset while making traditional performance creative feel native, human, and scroll-stopping. If you're looking for someone to unite your creative team, media buyers, AND brand vision under one smart strategy, Will nails the sweet spot of creative clarity, strategic direction, and seriously measurable results.