The Blog

Social Media Marketing Strategies for People Who Hate Social Media

Hate social media? You’re in good company. Here are 6 social media marketing strategies that don’t suck.
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How to Build the Perfect Social Media Team

What if your current team is at capacity and you don’t really have anyone to help or fulfill social media responsibilities? You can always hire individual contractors for pieces of the puzzle — like social media management — or hire for individual roles like copywriting, design, scheduling, community engagement, etc.
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The 7 Most Valuable Lessons I've Learned

There are people in my life that don’t always “elevate” me or encourage me in the way that I want. Some of them I grow away from, and there are others with whom I’ll maintain a relationship with for as long as I can because I’m not a robot optimizing myself exclusively to make as much money as possible. Like, what about the people that need me to stick around and positively influence them?
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Attract an Endless Stream of New Customers with the Reliable “Yellow Brick Road Technique”

Five crucial elements needed to build out a customer acquisition machine and send customers down a yellow brick road all the way to your offer!
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WTF? Instagram Says Photos are a Priority Again (Here’s What it Means for Brands)

I’ve been a social media growth strategist for consumer and b2b brands for 13 years and here’s what I’m more certain of than anything: The industry is working harder for Meta’s shareholders and men in suits than it ever will for you and your small brand. The headlines we see about how critical it is to change your strategy...
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Growing Your Brand With Social Media Marketing? Here’s the #1 Risk

Is it just me, or do others feel anxious and burst into tears when looking up their competition? It makes me feel like I'm shit at what I do and gives me so much doubt about whether I’ll build what I’m dreaming of…
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