The Blog
The 7 Most Valuable Lessons I've Learned
The 7 Most Valuable Lessons I've Learned
The 7 Most Valuable Lessons I've Learned
There are people in my life that don’t always “elevate” me or encourage me in the way that I want. Some of them I grow away from, and there are others with whom I’ll maintain a relationship with for as long as I can because I’m not a robot optimizing myself exclusively to make as much money as possible. Like, what about the people that need me to stick around and positively influence them?
Attract an Endless Stream of New Customers with the Reliable “Yellow Brick Road Technique”
Attract an Endless Stream of New Customers with the Reliable “Yellow Brick Road Technique”
Attract an Endless Stream of New Customers with the Reliable “Yellow Brick Road Technique”
Five crucial elements needed to build out a customer acquisition machine and send customers down a yellow brick road all the way to your offer!
WTF? Instagram Says Photos are a Priority Again (Here’s What it Means for Brands)
WTF? Instagram Says Photos are a Priority Again (Here’s What it Means for Brands)
WTF? Instagram Says Photos are a Priority Again (Here’s What it Means for Brands)
I’ve been a social media growth strategist for consumer and b2b brands for 13 years and here’s what I’m more certain of than anything: The industry is working harder for Meta’s shareholders and men in suits than it ever will for you and your small brand. The headlines we see about how critical it is to change your strategy...
Growing Your Brand With Social Media Marketing? Here’s the #1 Risk
Growing Your Brand With Social Media Marketing? Here’s the #1 Risk
Growing Your Brand With Social Media Marketing? Here’s the #1 Risk
Is it just me, or do others feel anxious and burst into tears when looking up their competition? It makes me feel like I'm shit at what I do and gives me so much doubt about whether I’ll build what I’m dreaming of…
How to measure your marketing ROI💰
How to measure your marketing ROI💰
How to measure your marketing ROI💰
I'm confused about how to calculate ROI on various marketing channels. From one person, I hear that marketing shouldn't exceed 20% of your revenue. From another, I hear it should be closer to 10-15%. And what should I expect from paid ads? I've had someone tell me a 2x ROI is “terrible” and another person says a 3x ROI is “amazing.” How do ROI goals change based on the stage of your business or how scaled you are? How do I know if I have an effective, profitable, sustainable marketing program?
New headline, same algorithm 🫠
New headline, same algorithm 🫠
New headline, same algorithm 🫠
This past Saturday, Instagram's CEO took Stories to answer questions like : Do I need to post Reels to improve my reach? Why were Creator Bonuses, a program that paid content creators for their Reels, paused? How do I improve my profile's reach?