3 Reasons Your Social Media Isn’t Working

Katie Wight |
3 Reasons Your Social Media Isn’t Working

This week, we gathered with hundreds of brands in our live workshop, F* The Algorithm!

We asked a few questions:

  • How do you feel about social media?

  • Are you 100% clear on the impact of your social media strategy?

  • Have you ever tried to delegate your social media marketing?

Overwhelmingly, the response was frustration.

Most brands feel uneasy about how much time and money they’re spending on social media—without seeing a clear business impact. And if you’ve wasted thousands of dollars hiring social media support, only to end up back at square one, you’re not alone.

After working with 25,000+ brands over the last few years, we’ve identified the three biggest reasons businesses stay stuck:

#1 You’re Not Clear on Why You’re on Social Media in the First Place

If you, as the founder/CEO/leader, aren’t clear on why you’re on social media, it’s impossible to:

  • Set meaningful goals

  • Measure success

  • Make smart decisions about your strategy

Social media should be a tool for demand generation, sales, and profitability—but without a defined content strategy, it’s just busy work.

#2 You’re Viewing Social Media as a Cost Instead of an Investment

When you lack clarity, social media feels like a sunk cost instead of a growth driver.

That leads to:

👉 Cutting corners and underinvesting → Getting cheap, ineffective social media support
👉 Wasting money on mediocre services that don’t drive results
👉 Losing trust in marketing altogether (which stunts long-term growth)

Social media marketing should generate more revenue than it costs. If it’s not, it’s time to rethink your approach!

Check out this Instagram Reel ->

#3 You’re Not Steering the Ship (Even If You’re Delegating)

You’ve probably heard the advice: “Outsource anything that’s not your zone of genius.” Sounds great—but it’s oversimplified.

You don’t need to do everything, but you do need to lead:

⚡Set clear business goals
⚡Understand your marketing measurement model
⚡Define your content strategy’s look, feel, and function
⚡Guide your team toward a return on investment

This is not a skill set that most social media managers or content creators come with. You need a strategist.

👉But, Glassdoor estimates a content strategist’s salary at $93,000.

👉A social media manager or content creator? Around $55,000.

If you need maximum results on a limited budget, Strong Brand Social recommends working with a strategist certified in The S3 System™. 

Here’s how that’s worked for me:

Instead of hiring a full-time strategist, I’ve used The S3 System™—the same strategy I built five years ago (with only minor updates).

Over the past five years, I’ve: 

⚡ Saved over $450,000 on strategist costs
⚡ Paid $300,000 into my content program
⚡ Generated $9.88 million in sales

That’s a 33x return on my marketing investments by prioritizing strategy first, investing in the best, and obsessing over ROI. 

Need a Proven Strategist?

If you’re already investing $2,500, or more, per month in social media and content but you’re not sure if it’s working, it’s time to have a conversation with a certified strategist. They’ll help you make sure every dollar and minute you spend on content and social media marketing is:

👉Directly aligned to your business goals

👉Engineered for ROI 

👉Positioning you for long-term success

Find a Certified Strategist today.

 



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