How To Beat Your Goals, Prepare for the Future, and Divest from Companies that Don’t Align with Your Values

2025 is already a handful. 

Meta has deleted fact-checking, canceled DEI programs, and is — to quote a lawyer who recently fired them – “descending into neo-nazi madness and toxic masculinity.” 

Today, we know for sure that TikTok has been a pawn in political propaganda for the past 4 years (at least). These platforms are becoming more harmful places for most of us to be. 

Our elected leaders are waging wars against marginalized folks while the vast majority of Americans suffer from high costs of basic necessities like groceries and health care. 

The political right officially has a hold on every source of media, from traditional news to podcasting to almost every social media platform. 

At its best, social media was a source of organized resistance, helping people find community and allyship and helping communities to mobilize. It was a democratizing tool to yield against the powerful. Now the powerful want to contort it into a weapon to further their personal interests.  

While we’ve always known the tech bro billionaires didn’t have our best interest at heart, there is a spike in collective anxiety (and Google searching) around how to leave Meta. Our clients are feeling the weight of extra uncertainty. 

As always, small business owners and entrepreneurs carry the weight of a moral dilemma created by specific action (and inaction) of policy makers we can’t control and systems far larger than us.

If you are experiencing the cognitive dissonance that accompanies the present-day entrepreneurial experience, we are right there with you. Your mission — and expenses! — require you to press on, but your moral compass is in conflict with “business-as-usual.” This landscape is disorienting. How do you move forward? Your customers are feeling it, too. 

The team and I have been combing through consumer reports, social media industry reports, and endless marketing predictions for this year and beyond. In these uncertain times, there is a serious opportunity for strong brands that value people and the planet alongside profit to step into the future and shine. 

Regardless of what the headlines from the White House say, 2025 consumer studies show that your people are looking for you to interrupt business-as-usual, be transparent in your values, and ride this wave with them. They’re looking for businesses to play a hand in solving the unaddressed issues of our time. 

When we ask ourselves where Strong Brand Social fits in, we know that it’s not about waiting to see what happens. The only logical path for us is to shape the future we want to see. With the collective understanding that these platforms are endangering the future, we have an opportunity to change the way business, and marketing, is done — and win market share while we’re at it. Strong Brand Social is prepared to lead the way, and share everything we learn with you in the process. 

Join us on Feb 11th at 10am EST for a FREE community event we’re calling APOCALYPSE-PROOF SOCIAL where we’ll talk about how to beat your goals, prepare for the future and divest from companies that don’t align with your values.