At a Glance

• Business Type: Food blog (Southern, fuss-free recipes)

• Founder: Julie Pollitt

• Challenge: Lost half her traffic after an algorithm update

• Joined SBS: 2025

Results:

• Facebook engagement: +266% (from a base of 345,000 followers)

• Instagram engagement: +5,200% in a single month

• Traffic flow: Stable and predictable instead of “hope marketing”

• Time savings: No more scrambling daily to figure out what to post

• Mindset shift: From doubt and overwhelm → confidence in a system that lasts

From Frustration to Flow

When an algorithm update wiped out half her traffic, Julie Pollitt, founder of Back to My Southern Roots, hit a wall. Her blog, built on simple, Southern, fuss-free recipes, had once brought in $750K a year. Practically overnight, that momentum disappeared.

“Before I started using The S3 System™, I did not have a plan. I was just kind of all over the place. I would throw things up. I would hope that it would work. Sometimes it would. Sometimes I would get some traffic, sometimes I wouldn't. And there was really no rhyme or reason to any of it.”

Julie didn’t just want a bounce back. She wanted stability, confidence, and growth that would last.

A System Built for Stability

Julie joined the Strong Brand Social Club because she didn’t need more hacks or guesswork. She needed a framework.

“The S3 System™ really helps because it gives me more predictable traffic. I'm able to get to know my reader a whole lot better through the system and really learn what my readers want and how to share it with them.”

Here’s what changed:

• Clarity on her audience: not just who they are, but the details of their daily struggles and what makes cooking at home harder than it should be.

• A plan she could trust: moving from scattershot posting to a predictable weekly workflow.

• Content that compounds: instead of chasing algorithms, she focused on building engagement that lasts.
  
  

“I realized this isn’t complicated. The system is simple, it works, and it lasts. I’m not looking back.”

The Results

Julie’s progress is both measurable and meaningful:

• 266% growth in Facebook engagement, a platform where she already had 345,000 followers

• 5,200% growth in Instagram engagement in a single month

• Consistent traffic flow replacing the rollercoaster of “hope marketing”

• More time back no longer scrambling daily to figure out what to post

The biggest shift? Confidence.

“Halfway through, I knew this was going to last. This isn’t a quick fix. It’s a system that works for any business, even food blogs.”

Support that Sticks

Julie emphasizes that it wasn’t just the framework, it was the depth of support that made the difference:

“I don’t know if I’ve ever been a part of something where I was helped as much as I was from Strong Brand Social. Everyone is so helpful and encouraging. They’re really on your side. If I had questions, even if it took me three times to understand, they always answered, checked back in, and made sure I was successful. Whether it was advertising, social media, or email, I always had a place to get answers. Every step of the way, they were there cheering us on.”

From Doubt to Durability

Julie had seen too many strategies fizzle in the past.

“I’ve tried so many things over my nine years in business. Some would work for a little while, then stop. I was always leery — will this last? Halfway through, I realized: this system isn’t going to change. It works for any business, even food blogs.”

The difference? A system that’s not dependent on algorithms, quick fixes, or trends, but built on strategy and clarity.

More Than Metrics

Julie’s blog isn’t just about recipes. It’s about helping people put comforting, affordable meals on the table, especially those who can’t spend long hours in the kitchen.

Her growth fuels her bigger vision: donating to a friend’s horse ministry that supports people in need, and moving closer to her family’s dream of buying land in Tennessee.

Strong Brand Social didn’t just help Julie recover her traffic. It gave her a foundation for sustainable growth, one that supports her business, her readers, and her mission.

Biggest bonus of the year apply to work with us here. →

 

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