At a Glance

• Business Type: Ecommerce (unique, one-of-a-kind crystals)
• Founders: Lauren Lauterback & Courtney Cunningham (best friends + moms)
• Joined SBS: 2022

Results

• Instagram growth: 300 → 25,000+ engaged fans

• Sales growth: +244% Year 1, +54% Year 2

• Monthly revenue milestones: $10K → $30K → $50K in ~12 months

• On track: ~$500K in 2025 with $1M+ on the horizon

• Independence: Fully proficient running their own ads, website, and email

From Chaos to Clarity

When best friends and moms Lauren Lauterback and Courtney Cunningham launched Moon & Stone, an ecommerce company selling unique, one-of-a-kind crystals, they were fired up but also drowning in overwhelm.

“Before we found Strong Brand Social, it was chaotic. We had no idea what we were doing,” Lauren admits. “We were very anxious about how to do things right. We didn't really have any way of tracking what was working on our social media or any of our marketing.”

Like so many small business owners, they were spinning their wheels without a clear roadmap. “We didn’t have anyone saying, ‘Oh, that’s the right way,’ or ‘Don’t try it that way.’ And there were so many different aspects of running a small business.”

Finding Strong Brand Social

In 2022, Lauren came across Strong Brand Social and Founder, Katie Wight, on Instagram. “Katie completely spoke to us on her video. She hit every frustration we had. She made it seem like she could help us and the entire team has helped us a ton.”

They joined Strong Brand Social Club (SBSC), a program designed to give small businesses the systems, strategies, and support to grow sustainably.

What stood out immediately was the comprehensive approach: “SBSC incorporates everything: email, copy, landing pages, strategy, and so much more. It put us on a more clear and concise path.”

Doing the Work

Lauren and Courtney leaned all the way in completing coursework, showing up for coaching calls, and step by step applying the frameworks to their business.

“I started with Strong Brand Social Club about three years ago. I did the work. I followed everything they told me to do. It’s a lot of work, but it does work,” Lauren shares. “We’ve seen major growth, and now we’re hoping to crack half million dollars in sales.”

The payoff wasn’t just growth, it was breathing room. They built systems that sustain themselves, so they no longer felt like everything was on their shoulders. “We were able to create systems that sustain themselves so we don’t freak the F out doing everything ourselves as entrepreneurs.”

Results That Speak for Themselves

Moon & Stone’s journey shows what’s possible when you combine clarity + consistency + community support:

• Instagram growth: 300 followers → 25,000+ engaged fans.

• Sales growth: 

• +244% Year 1, +54% Year 2, +35% Year 3

• On track for half a million in revenue in 2025 with $1M+ on the horizon.

• Monthly revenue milestones: $10K months in early 2023 → $30K months by late 2023 → $50K months just four months later.

And maybe the most powerful shift: independence.

“I’m fully proficient in running Facebook ads, running our own website so we don’t have to ask anybody to make changes. We’re doing our own emails which saves us so much time and so much money it’s insane.”

The Power of Community

For Lauren and Courtney, growth wasn’t only about results. It was about being part of a community that gets it.

“The community has always made us feel welcome and not embarrassed. On my first Zoom call, I didn’t even remember how to work Zoom, and they were so patient and kind. This community has embraced all levels of where people are at in business, and we are beyond grateful for that.”

They also appreciated the direct, efficient coaching style: 

“There’s no time wasted, which is so important and valuable to us. They’re so direct and to the point, there’s no beating around the bush. Everybody’s busy, and time is appreciated and valued within this community.”

Looking Ahead

Now, just a few years into their journey, Moon & Stone is scaling with confidence.

“What are our future plans? We're just gonna keep growing. And something I love about Strong Brand Social is that they were perfect for us in our first year of business, but now we’ve reached the point where we need to hire. I was feeling some stress about that, but I know Katie and the team have a plan for our next steps. So we’re going to keep growing, and keep relying on the support SBSC has to offer us.”

Their biggest takeaway? Empowerment.

“Having the support, and knowing there’s someone there to teach you the tools you need to grow, has been empowering. They’re not doing it for you. They’re teaching you to do it yourself, which is such a long-term benefit.”

Conclusion

From two women juggling family life and a brand-new ecommerce business, to confident entrepreneurs running a high-growth company, Lauren and Courtney credit Strong Brand Social Club with changing the trajectory of Moon & Stone.

“I always say, I wonder where Moon & Stone would be right now without Katie and her team’s expertise and knowledge. Her approach helped us step off the content treadmill, get intentional, and build with more clarity and less chaos.”

Biggest bonus of the year apply to work with us here. →

< Back To Blog