A Note From Our Founder

I hope the holiday stretch was exactly what you needed and you’re getting into the swing of things. I’m eager to make 2025 an excellent year in business with you. 

Of course, we all logged back online to find news of tech bros and billionaires making decisions that will render the internet a sketchier and more unsafe place than it already is. At least nothing shocks us anymore! 

👉Meta’s AI Bot profile launch to start. A bust for now, but the attempt signals just how eager Zuck and his buds are to find any way to boost app time and shareholder value, regardless of how these moves will continue to flatten culture, devalue art, or decrease real human connection (their supposed founding purpose). 

👉Next up in dystopian news was the announcement regarding Meta’s removal of fact checkers. Most analyses I’ve read say this will render Facebook and Instagram more like X with (somehow) even more fake news and harassment. I hate this for us, and I also know that even their “fact checking” was bias, so I’m curious to see how this unfolds. 

 👉The dissociative cherry on top?! The world is literally on fire while gurus are publishing listicles about what you “need to do in 2025 on social media.” Unsurprisingly, they’re focused on a magic number of Reels to post and how many slides your carousel can have. Sorry to be cynical, but these details they present as the “secret solution” will have little-to-no-impact on your brand’s performance this year.

While we’re square dancing at the edge of the apocalypse, I’m most interested in building deeply meaningful relationships with a community of like-minded folks who are out here proving that business can be used as a force for good. Let’s *stick a pin* in trying to predict how little Silicon Valley is gonna look out for us and get a grip on what we can control: meeting our customers’ needs. 

Here are the most important pieces of information that should be influencing your content strategy in 2025:

• Consumers are facing an uncertain year. Unpredictable housing markets, major global political shifts, and the growing reality of climate change will introduce more rapid, destructive events. 

• Consumers don’t want to go through this alone, and the days of “stick to business” are behind us. Reports by Mintel and Hootsuite are showing that consumers want to be in community with the brands they support. They want to know where you stand, be taken behind the scenes, and be spoken to transparently about your values and approach to business. 

Dear Reader, do not let Meta trick you into thinking that everyone on the internet gives zero fucks about facts. Your people are looking for you, and your willingness to show up and invite your customers in is more important to them than ever.

Join us on Feb 11th at 10am EST for a FREE community event we’re calling APOCALYPSE-PROOF SOCIAL where we’ll talk about How to Beat Your Goals, Prepare for The Future and Divest from companies that don’t align with your values.