Solopreneur Wins Big With Simple Content Strategy

Jen is a jewelry designer and was a successful six-figure business owner when she found us. She wanted to grow her brand with social media marketing, but didn’t have time to waste on activities that weren’t going to move the needle. She needed a system that would predictably grow her customer base and retain loyal brands. 

She was overwhelmed by:

• The volume of content she felt like she needed to create
• The fact that her engagement rate didn’t really reward all the effort she was putting in…
• Thinking she needed a different content strategy for each platform…
• Trying to do it all while protecting her brand identity…
• The lack of standards around how much it should cost, or what she should expect…
• Loud voices with endless conflicting opinions…

We customized The S3 System™ to her brand and growth goals and advised her on how to implement her new content strategy efficiently and sustainably with just a couple of hours per week. In January 2022, she gave us an update: 

“The playbook is incredibly helpful in creating content and staying focused. I can see that my content is getting better organic engagement and I spend less time thinking about what to post. I'm more focused and feel like I'm clearly speaking to my person. My content has been driving more growth than any of my content in the past!”

In December of 2022, after 12 months of staying disciplined and focused on:

⚡ Blocking out the noise and playing her own game…

⚡ Refusing to get caught up in the chaos…

⚡ Posting just a few thoughtful and strategic social media posts per week…

⚡ And staying committed to working smarter, not harder with a single content strategy that united all of her digital marketing…

Jen had her biggest year ever.

“Guys it’s not stopping. Coming in faster every day. I hope this doesn’t come off as braggy, but I’m just so grateful, humbled, excited, and blown away by this year. I have way surpassed what I expected to do.”

We’ve seen this over and over again inside of Strong Brand Social Club – from solo-preneurs to big marketing departments and all versions of scrappy teams in between. It is always the right time to make a decision that will increase your return on marketing investment and help your brand grow with greater ease.