Alison Liu

Alison Liu

Resource-efficient content + strategy for community builders & small business owners

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For community-oriented small restaurant, lifestyle, and hospitality brands and nonprofits, Alison's been there, and is now here for YOU.

Alison serves compelling and values-driven organizations that traditionally don’t have the resources to compete with their louder, more established, or well-funded competitors. With more than 20 years of working and leading the marketing, communications, and management of hospitality brands and nonprofits, Alison provides marketing solutions geared towards smaller brands with fixed budgets, little to no marketing teams, and aversions to self-promotion. Without selling out or losing brand focus, Alison prepares content strategies engineered to continuously serve organizations for years to come. Alison is leveling the playing field for nonprofits and hospitality brands so they can stand out and make MORE impact! Contact Alison for her expertise in strategic, resource-efficient, on-brand content creation, and measurable results.

"Alison's dedication to a solid foundation for our brand really stood out to me. You’ll be fortunate to work with such a competent and personable consultant, and the strategy she creates for your organization will serve you well for many years to come!"

– Bushra Razack, Philippi Village

"Alison asks the right questions, remembers important details, and returns with useful tools, feedback, and strategic thinking. She’s a sharp thinker who understands how to work within given resources and capacity."

- Laura Horwitz, Bertha Philanthropies

"Alison translated my vision into perfectly-crafted brand messaging and brand guidelines that ensure we’re telling a consistent story on social media, our website, and all of our marketing. Three years later, we refer to our brand book daily."

- Cricket Azima, Cricket’s Candy

"Alison’s understanding of the hospitality business, strategy, and social media has helped us use our resources efficiently to tell our story in a way that’s authentic to us and that brings in new and returning business."

- Dudley Stewart, The Queensboro

"Before working with Alison, I was never sure if what I was posting on social media was having an impact on my small business. Now, I post with purpose and see real results – in follower growth, engagement, and inbound leads!"

- Ginette Lospinoso Dean, GLD Interiors NY