Alison Liu

Alison Liu

Resource-efficient content + strategy for community builders & small business owners

GET IT TOUCH

For community-oriented small restaurant, lifestyle, and hospitality brands and nonprofits, Alison's been there, and is now here for YOU.

Alison serves independent brands that want to stand out among their louder, more established, or well-funded competitors. With more than 20 years of working and leading the marketing, communications, and management of hospitality brands and nonprofits, she provides solutions geared towards companies with small teams and founders with aversions to self-promotion. Alison acts as a trusted partner to create content strategies engineered to continuously serve businesses for years to come. With a focus on articulating what makes their brand unique, reaching the audiences that will love their products and services, and telling their story consistently and effectively across platforms, Alison is leveling the playing field for lifestyle and purpose-driven organizations so they can stand out and make MORE impact! Contact Alison for her expertise in strategic, resource-efficient, on-brand content.

"Alison's dedication to a solid foundation for our brand really stood out to me. You’ll be fortunate to work with such a competent and personable consultant, and the strategy she creates for your organization will serve you well for many years to come!"

– Bushra Razack, Philippi Village

"Alison asks the right questions, remembers important details, and returns with useful tools, feedback, and strategic thinking. She’s a sharp thinker who understands how to work within given resources and capacity."

- Laura Horwitz, Bertha Philanthropies

"Alison translated my vision into perfectly-crafted brand messaging and brand guidelines that ensure we’re telling a consistent story on social media, our website, and all of our marketing. Three years later, we refer to our brand book daily."

- Cricket Azima, Cricket’s Candy

"Alison’s understanding of the hospitality business, strategy, and social media has helped us use our resources efficiently to tell our story in a way that’s authentic to us and that brings in new and returning business."

- Dudley Stewart, The Queensboro

"Before working with Alison, I was never sure if what I was posting on social media was having an impact on my small business. Now, I post with purpose and see real results – in follower growth, engagement, and inbound leads!"

- Ginette Lospinoso Dean, GLD Interiors NY