Beth Whiffen

Beth Whiffen

Holistic content + strategy for conscious brands and leaders

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For wellness brands, SMEs, and industry thought leaders, Beth is your go-to strategist and agency founder.


Beth and her team at BWC build the strongest possible foundation for brands-on-the-rise, beginning every new project with a content strategy designed specifically for brands and experts in the conscious wellness industry. Armed with this strategy, and based on availability, BWC offers exclusive full-service agency support, providing comprehensive brand management, innovative content creation, paid social support, influencer and email marketing strategies, and measuring results allllll the way to conversion, proving ROI the whole way through. 

With over 20 years in the industry, having worked as a features editor at Cosmopolitan, and a writer for Allure, Daily Candy, Style.com, and The Huffington Post, Beth has the strategy and communications chops to make your wellness brand shimmer.

"BWC has been integral in the launch of our social media strategy. I worked very closely with Beth over the last year, and her tireless efforts and creativity have been instrumental in building our online presence."

— Kelly Wearstler, CEO of Kelly Wearstler, Inc.

"The metrics BWC has achieved in terms of expanding my online reach and boosting user engagement have been nothing short of impressive."

— Dr. David Perlmutter, M.D., world-renowned neurologist + #1 New York Times Best-selling Author

"Beth has a true passion for growing the brand equity of the companies she works with, and it shows! Hands down would recommend BWC to anyone looking to grow their brand with a team that's done it at every level and just gets it."

— Ben Green, co-founder + COO Givingli

"Beth and her team are fantastic in creating and managing our social content and are the heartbeat of customer engagement. BWC has an awesome creative eye; they took on and managed our accounts with very little direction. Highly recommend Beth!"

— Haik Zadoyan, COO Snibbs

"There aren’t many folks out there with qualified social branding expertise. Even more rare are those with an almost animalistic instinct for knowing what the audience wants to hear and how to narrate such stories across multiple digital platforms. That's precious and pivotal for brand elevation."

— James Chung, owner James Jeans

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