Beth Whiffen

Beth Whiffen

Director & Founder • BWC (Beth Whiffen Communications)


We offer social media strategy, ongoing management, content creation and influencer marketing.

With over a decade of industry experience, BWC helps conscious brands and holistic health and wellness experts cut through the noise and achieve their business goals by captivating their online audience with a tailored approach to social media marketing that combines creative vision with monetization. At BWC, not only do we speak (and write) the language of holistic wellness, we excel at cultivating innovative content, supporting it with paid social, influencer marketing and email marketing strategies, and carrying it through to conversion. Combining these elements creates a comprehensive plan that propels brands and thought leaders to new heights.

What Clients Are Saying About Beth Whiffen

“BWC has been integral in the launch of our social media strategy. Beth and her team greatly increased our Twitter and Facebook following, reach and engagement, while simultaneously creating and launching Pinterest to great success and rapid growth. I worked very closely with Beth over the last year, and her tireless efforts and creativity have been instrumental in building our online presence. I would absolutely recommend BWC for any growing brand.”

- Kelly Wearstler, CEO of Kelly Wearstler, Inc.

“Since partnering with BWC, I have witnessed a substantial increase in my exposure across various social media platforms. Their expertise and innovative strategies have helped me reach a wider audience and engage with my target demographic more effectively than ever before. The metrics they have achieved in terms of expanding my online reach and boosting user engagement have been nothing short of impressive. What sets BWC apart is their unwavering commitment to understanding my unique brand and tailoring their approach accordingly. They took the time to listen attentively to my goals, values, and vision, ensuring that their social strategies aligned perfectly with my business objectives. Their ability to capture and convey my brand's essence in a captivating and authentic manner has been instrumental in attracting and retaining a loyal and enthusiastic following.”

- Dr. David Perlmutter, M.D. Board-Certified Neurologist and six-time New York Times bestselling author

“We've been working closely with Beth and Kaleena since we started Givingli, over 3.5 years ago. They've been fantastic all-around social media consultants and are truly experts in the field. We use Beth and Kaleena for everything from email marketing campaigns, to copywriting for SEO, to paid marketing, and everything in between. They've truly integrated as part of the team, helping us move faster, grow, and punch well above our weight. Having worked with many different social teams in the past, I have to credit this team because they are truly the best of the best. Beyond work ethic, great communication, and a willingness to deeply understand brand, Beth and Kaleena have a true passion for growing the brand equity of the companies they work with, and it shows! Hands down would recommend to anyone looking to grow their brand with a team that's done it at every level and just gets it.”

— Ben Green, co-founder/COO of Givingli

“We hired BWC as a consultants to advise on social media, influencer and email marketing strategy. In the first six months of working together, they boosted our average post engagement by 300%, increased sales via a thoughtfully intertwined paid and email marketing strategy, and provided guidance for influencer partnerships. Their fresh perspective helped us shift toward a more robust DTC model and we highly recommend BWC as a partner for any brand looking for its footing in the developing digital landscape.”

— May Albano, Partner and VP of Marketing, Olio E Osso

“Beth and her team have managed all of our Pure Organic social media accounts for several years. They are experts in designing and implementing advertising campaigns, launch strategies, influencer campaigns, daily content, customer engagement and giveaways. Beth is a joy to work with, always responsive, helpful and extremely knowledgeable in her field. I would highly recommend BWC for all aspects of social and digital management for your brand.”

— Veronica Lehman, founder of Pure Organic

Client Portfolio