Natalie McDonald

Strategy for women-led CPG brands ready to scale with confidence and lead with purpose

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For women founders ready to own their shelf space and scale with confidence, meet ShePG.

ShePG is a brand strategy and CPG consulting studio built to help women-led brands go from overwhelmed to unstoppable. Founded by Natalie McDonald - with two decades of experience in CPG - ShePG marries strategy, storytelling, and sharp execution to create momentum that matters. Every pitch. Every post. Every product launch builds toward your vision.

From clarifying your positioning in a crowded marketplace to crafting content strategies and translating purpose into shelf-stopping storytelling, ShePG guides you toward growth that’s both authentic and ambitious. Because when women lead with clarity, connection, and conviction, they don’t just enter the category, they redefine it. Contact Natalie today!