The Blog
What to Know About 2023 Social Media Algorithms
What to Know About 2023 Social Media Algorithms
What to Know About 2023 Social Media Algorithms
Chase trends. Show up everywhere, multiple times a day. Try to keep up with the algorithm just to be seen. Sound like your day-to-day on social media? You're not alone. It's exhausting. It's expensive. And honestly? NOT a good social media marketing tactic in 2023.
10+ Social CTAs to Drive Engagement
10+ Social CTAs to Drive Engagement
10+ Social CTAs to Drive Engagement
You're posting consistently, but it feels like you're shouting into the void. There's no engagement. Maybe a few likes. Comments are rare – and share/tags are even more sparse. Maintaining a social media strategy when you're hearing crickets is beyond frustrating.
Build a Sustainable Content Strategy
Build a Sustainable Content Strategy
Build a Sustainable Content Strategy
Most social media strategies are prescriptive. Moreover, they aren't always designed for the level of resources you have available to you right now. Sure it'd be nice to hire a community manager, graphic designer, or have an influencer on the books, but you're not there yet. You'd be totally fine with that except...
When Our Founder Almost Died, She Learned This About Your Brand’s Growth
When Our Founder Almost Died, She Learned This About Your Brand’s Growth
When Our Founder Almost Died, She Learned This About Your Brand’s Growth
My white knuckles clutched the seat as I forced myself to breathe. Yianni strangled the steering wheel with both hands as the two of us leaned all the way forward like it would increase our chances of getting up the mountain.
Crafting a Mission-Driven Social Media Strategy
Crafting a Mission-Driven Social Media Strategy
Crafting a Mission-Driven Social Media Strategy
You got into this work to do something big. To shake shit up. To change an industry or to create one. You didn't get into this work – whatever your work is – to try and decode the latest audio on TikTok or wonder what the hell Mosseri will announce this week on Instagram. And yet... you know the power that social media has.
Social Media Marketing Strategies for People Who Hate Social Media
Social Media Marketing Strategies for People Who Hate Social Media
Social Media Marketing Strategies for People Who Hate Social Media
It's easy to see why people hate social media. No rose-colored glasses here. Constantly paying to play? Feeling like you're forever indebted to a computer-generated strategy that never gives you anything in return, despite giving it all you got?