The path of the entrepreneur can be lonely and stressful. From day one, I wanted to build something different than what I had experienced in corporate —- exacerbating the sense of isolation, at times.

A few thoughts about how entrepreneurs can improve their profit (and quality of life) by embracing the energy of International Women’s Month. 

I’d be grateful to hear what resonates (or not) with you! 💚

We speak with thousands of founders every year and here’s the word on the street: Marketing today feels like an uphill battle. You’re chasing trends, struggling to get traction, and pouring time and money into social media without seeing the return you expect.

In 2025, social media marketing is more complex than ever. Small business owners, digital marketers, and entrepreneurs are feeling the weight of increasing platform instability, ethical concerns, and the overwhelming need to adapt to constant changes.

You’ve tried keeping up with algorithms, chasing trends, and posting relentlessly, yet your message feels like it’s disappearing into the void. The hamster wheel of social media marketing has left many entrepreneurs burned out, and disillusioned about the true value of their work altogether…

Most brands feel uneasy about how much time and money they’re spending on social media—without seeing a clear business impact. And if you’ve wasted thousands of dollars hiring social media support, only to end up back at square one, you’re not alone.