One shift, 30 days, $250,000 from social media marketer to legitimate business owner Katie Wight | May 15, 2023 In 2017, I took hundreds of “free discovery calls” that never converted to sales. I spent 100 hours on Zoom, hoping I’d finally nail my pitch, only to spend the rest of my day reframing the rejection as earned “stripes” on my way to becoming a legitimate business owner.At the time, I was a social media marketer with six years of experience at a legendary global action sports brand, followed by a year at a luxury skincare brand, trying to become an independent consultant.I knew I was great at what I did, but back then, there were no mentors in this space, and I was struggling to communicate the value of my work.In 2018, I finally closed my first big project for a national snack brand. My pitch for them was the first time I used the framework that would later become known as The S3 System™ for Social Growth.👉 Instead of talking about likes, follows, and how many times to post per week, I shifted my focus to how their brand could leverage content to generate demand, conversion, and loyalty.👉 I explained that the best content strategy had three pillars – one that aligned with each of these 👆 key business objectives.👉 I showed them how, with clear objectives for our social content, we’d be able to easily measure impact and optimize our content for enhanced ROI over time.My language finally resonated because I spoke in terms of what actually matters to the leadership of a $10m/year brand. Plus, the structure gave me a north star to operate by, measure against, and report on.This was the biggest contract I’d ever landed, and a few months later, I closed $250,000 of new business in a single 30-day period. This one shift was the most profound of my entire career.I teach The S3 System™ for Social Growth inside of F* The Algorithm!, a workshop designed to help you and your clients grow faster by wasting less time and money on social media marketing. JOIN US < Back To Blog