Social Media Marketing Strategies

for People Who Hate Social Media

Katie Wight | March 4, 2023

It’s easy to see why people hate social media. No rose-colored glasses here.

Constantly paying to play? Feeling like you’re forever indebted to a computer-generated strategy that never gives you anything in return, despite giving it all you got? Creating “viral” content only to worry about how you’ll pull it off again?

It’s neverending.

And yet… here you are. Tasked with building a social media strategy that grows your brand — while blatantly disregarding its effects on your mental health, resources, and bottom line.

You’re stuck between a rock and a hard place:

The rock: Knowing social media could work, if you found the right strategy (works for other people, right?)
The hard place: Feeling drained and disgruntled whenever you browse for trending audio or ponder which hashtag to use.

I can help, so stick with me for a sec. There are social media marketing strategies for people who hate social media (for their own reasons).

Let’s look at what you CAN do, even if you despise what Zuck and all his cronies have done to the online space.

Find the platform you hate the least

Statista Distribution of TikTok users in the United States in 2022, by age group

Go where your people are

Cut the Shit

Use resources wisely

Focus on your pillars

Social media strategy pillars with yellow triangle funnel

The key to not hating social media so much