Mark Zuckerberg recently confirmed that by 2026, Meta will roll out a fully AI-automated advertising model, where machine learning will generate your copy, creative, targeting, and budget — and launch your ads without your control or approval on the final content.

Remember when Meta bet everything on cartoon avatars in virtual boardrooms? Just wanted to remind you of one of the many times Big Tech got it all wrong, because I think they’re doing it again. 

Choosing audiences and objectives? Sure. But letting a Meta-trained robot craft my message and publish it without a human gut check? Never.

The problem isn’t inherently AI. It’s how it’s being handed to us: Carelessly, with profit at the center, without transparency or integrity. Exactly how you'd expect it to go based on who's calling the shots.

Here's what the data actually says:

→ 71% of consumers want to know whether content is human or machine-made
(Source: Edelman 2024 Trust Barometer)

→ Only 26% trust content created by AI without any human input
(Source: Adobe Trust in Content Report 2024)

→ 73% say authenticity matters more than ever
(Source: Stackla Consumer Content Report, validated by Edelman/Adobe 2024)

While Meta and Google push us toward a future where ad copy is written, approved, and published by robots, the people on the other end of those ads are clearly saying: “No thanks.”

We’ve been here before. Billions of dollars and years of development went into the Metaverse—and most consumers never cared. It fizzled because it was built on hype, not on real human behavior or desire.

And while AI is not the Metaverse, this new wave of AI-over-everything marketing feels eerily similar. When tech leaders ignore what real people actually want, they lose.

Here’s where Strong Brand Social stands. 

We’re not out here mindlessly chasing every new tool or trend. We’re not contributing to the flood of soulless content that’s choking our feeds and our planet. We’re moving with intention.

At Strong Brand Social, we believe in human-centered, AI-supported marketing—tools that enhance creativity, not replace it.

⚡ AI that helps you spot gaps in your strategy for better outcomes
⚡ AI that supports your human-generated creative work
⚡ AI that helps you gain exponential efficiency on high-impact work

The teams who stay human-led while leveraging AI to amplify strategic prowess, creative output, and profitable efficiency will become more valuable than ever. 

Read More About Where We Stand On AI