The Blog

You’re F***ing Up Your Social Media Metrics. Here’s How

Is your social strategy not performing how you want it to? It could be because you’re not tracking the right social media metrics.
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Not Seeing Social Media Growth? Here's Why

Not growing on social media? Here are 6 reasons why — and what to do about it.
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Growing Your Brand With Social Media Marketing? Here’s the #1 Risk

Is it just me, or do others feel anxious and burst into tears when looking up their competition? It makes me feel like I'm shit at what I do and gives me so much doubt about whether I’ll build what I’m dreaming of…
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One shift, 30 days, $250,000 from social media marketer to legitimate business owner

This was the biggest contract I’d ever landed, and a few months later, I closed $250,000 of new business in a single 30-day period. This one shift was the most profound of my entire career.
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3 Keys for Better ROI ⚡

Here are the most common mistakes folks make (and some juicy suggestions) to help you get clear!
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How to measure your marketing ROI💰

I'm confused about how to calculate ROI on various marketing channels. From one person, I hear that marketing shouldn't exceed 20% of your revenue. From another, I hear it should be closer to 10-15%. And what should I expect from paid ads? I've had someone tell me a 2x ROI is “terrible” and another person says a 3x ROI is “amazing.” How do ROI goals change based on the stage of your business or how scaled you are? How do I know if I have an effective, profitable, sustainable marketing program?
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