The Blog
From Burnt Out to BOSS (and What it Means for You)
From Burnt Out to BOSS (and What it Means for You)
From Burnt Out to BOSS (and What it Means for You)
A study published in the Journal of Personality and Social psychology found that exposing ourselves to others’ attitudes can transform our mindset. One year ago today, I thought I didn’t have what it takes to lead my business and now, I feel confident that I’m the best person in the world to support my clients and my team.
The 7 Most Valuable Lessons I've Learned
The 7 Most Valuable Lessons I've Learned
The 7 Most Valuable Lessons I've Learned
There are people in my life that don’t always “elevate” me or encourage me in the way that I want. Some of them I grow away from, and there are others with whom I’ll maintain a relationship with for as long as I can because I’m not a robot optimizing myself exclusively to make as much money as possible. Like, what about the people that need me to stick around and positively influence them?
Attract an Endless Stream of New Customers with the Reliable “Yellow Brick Road Technique”
Attract an Endless Stream of New Customers with the Reliable “Yellow Brick Road Technique”
Attract an Endless Stream of New Customers with the Reliable “Yellow Brick Road Technique”
Five crucial elements needed to build out a customer acquisition machine and send customers down a yellow brick road all the way to your offer!
WTF? Instagram Says Photos are a Priority Again (Here’s What it Means for Brands)
WTF? Instagram Says Photos are a Priority Again (Here’s What it Means for Brands)
WTF? Instagram Says Photos are a Priority Again (Here’s What it Means for Brands)
I’ve been a social media growth strategist for consumer and b2b brands for 13 years and here’s what I’m more certain of than anything: The industry is working harder for Meta’s shareholders and men in suits than it ever will for you and your small brand. The headlines we see about how critical it is to change your strategy...
You, Zuck, and Sister André: The Real Threat of Social Media Marketing
You, Zuck, and Sister André: The Real Threat of Social Media Marketing
You, Zuck, and Sister André: The Real Threat of Social Media Marketing
Last month, the world lost the oldest living person. A French woman, Sister André, died at 118 years old after living through two world wars and two pandemics. What does this have to do with you and me?
How to Drive Digital Brand Growth That’s Sustainable AF
How to Drive Digital Brand Growth That’s Sustainable AF
How to Drive Digital Brand Growth That’s Sustainable AF
One of the most harmful practices of the digital marketing industry is providing one-size-fits-all “blueprints” that don’t consider all of these elements before charting the path forward. This might limit Strong Brand Social's “scalability” in the short term, but it’s a sure way to sustain our impact and legacy for the long term.