Want to start using ads? Want to ensure you’re using them as an extension of your brand — and not a potential risk to it? There are several best practices for an ethical ads strategy in 2023.
The days of bro marketer “in your face” ad strategies are dead in the water. Understand your audience enough to know their preferences for ad frequency and types of ads they want to consume.
If you’re getting a lot of “unimpressed” or annoyed comments, or your ads are getting flagged as spam, it’s time to revisit your copy, your creative, and your targeting.
Beyond ads, also consider other ways to limit intrusion.
For example, if someone opts into your list from an ad and changes their mind, don't give them the runaround on unsubscribing. If they want to unsubscribe, let them.