6 Social Media Mistakes Big Brands Are Making

Katie Wight | July 11, 2023

The big brands don’t have it all figured out, either. Especially when it comes to social media marketing.

In fact, we’d go so far as to say that because of their long-standing success, they’re often out of touch with what’s really going on in social media. That’s usually why they’re making some pretty crucial social media mistakes.

Don’t be like them. That’s it. That’s the tweet. (Keep scrolling for an explanation if you want it, though.)

Social Media Mistake #1: Big brands serve the platform, not the audience

But you already knew all of this, right? It’s not like short-form video content just magically appeared out of thin air. We’ve been feeling the shift since 2019.

So what does this have to do with tapping into what your audience wants? How do you differentiate yourself when everyone wants video content?

You tune into your audience

Social Media Mistake #2: Big brands just post to stay relevant

Quality > virality, always.