This was the biggest contract I’d ever landed, and a few months later, I closed $250,000 of new business in a single 30-day period. This one shift was the most profound of my entire career.

Here are the most common mistakes folks make (and some juicy suggestions) to help you get clear!

I'm confused about how to calculate ROI on various marketing channels. From one person, I hear that marketing shouldn't exceed 20% of your revenue. From another, I hear it should be closer to 10-15%. And what should I expect from paid ads? I've had someone tell me a 2x ROI is “terrible” and another person says a 3x ROI is “amazing.” How do ROI goals change based on the stage of your business or how scaled you are? How do I know if I have an effective, profitable, sustainable marketing program?

This past Saturday, Instagram's CEO took Stories to answer questions like : Do I need to post Reels to improve my reach? Why were Creator Bonuses, a program that paid content creators for their Reels, paused? How do I improve my profile's reach?

This is where social media managers and community managers come in — to help increase engagement, navigate what’s working in real-time, drive connections with new followers, and so on.

How can you leverage social media algorithms in 2023? Find out here.