The Blog

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Marketers are losing their minds about what they’re calling the “irrational decision” to eradicate what had once been referred to as the company’s most recognizable and highly valuable asset, the bird logo. Bloomberg reports that this move will wipe out between $4 and $20 billion worth of value.
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What to Consider Before Hosting a Social Media Giveaway or Contest

We’ve all seen promotions for giveaways or contests on social. Maybe you’ve participated or even won something. But when it comes to your brand’s social strategy, are social media giveaways or contests right for you?
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Meme Marketing & Your Brand's Social Media Strategy

Meme culture is strong on social. But is creating and sharing memes right for your brand? We’re sharing what to consider with meme marketing.
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7 Ways Brands Can Leverage User-Generated Content

People want to see how others are using your products or engaging with your services. Share it! Here are 7 ways brands can leverage UGC (user-generated content).
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Influencer Marketing: Effective Strategy or Overrated Hype?

Is influencer marketing really an effective strategy or is it just more overrated hype? Find out here.
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Privacy vs. Personalization: The Problem With Targeted Ads

Want to start using ads? Want to ensure you’re using them as an extension of your brand — and not a potential risk to it? There are several best practices for an ethical ads strategy in 2023.
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