We workshop content strategy with hundreds of founders every month, and there’s one consistent theme we see from people at the start: overwhelm. It’s not random, it’s structural. The social media industrial-complex at large is giving out terrible advice. 

The #1 way to increase ROI from content and social while eradicating overwhelm is to simplify your strategy. Here’s how!

You hire someone to help with content. You look forward to the first batch. You get it. You cringe. You wonder where you’ll find the time (and words) to help steer them straight. Now you’re taking more time trying to give constructive feedback and creative direction than if you had just done the damn thing yourself. Sound familiar?

If you want delegation to actually work — whether it’s a freelancer, an in-house hire, or AI support — you need these three things locked in first.

We speak with thousands of founders every year and here’s the word on the street: Marketing today feels like an uphill battle. You’re chasing trends, struggling to get traction, and pouring time and money into social media without seeing the return you expect.

We called BS on the AI Industrial Complex long before it was popular to do so, but that doesn’t mean we’re not using it at all. As a purpose-led brand, we’re obsessed with getting the best efficiency gains AI can offer us without sacrificing our values, integrity, or performance. Here’s an honest assessment of AI in marketing and how we’re approaching things at Strong Brand Social.