Partnership Playbook 2.0

Best Seller

Founders
Social Media Managers

Partnership Playbook 2.0

The proven system top-performing brands use to turn partnerships into an algorithm-proof, scalable, and measurable growth engine. In just 75 minutes, learn how to engineer collaborations that catapult your reach, drive up engagement, and convert new audiences into loyal advocates who sell for you.

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TRANSFORM HOW YOUR BRAND GROWS WITH A CUSTOMIZED SCALABLE PARTNERSHIP STRATEGY

Stop wasting time on collabs that don’t move the needle. Learn the system built to help you nail every partnership through a repeatable strategy that fuels brand growth, one seamless, aligned collaboration after the other.

What You'll Learn

How to identify and prioritize the right partnership types for your business goals using our signature Partnerships Matrix.

How to vet partners for alignment, values, and audience fit, so every collaboration feels natural and drives desired outcomes.

How to pitch, activate, and evaluate partners using our plug-and-play planning templates, outreach scripts, and checklists.

How to use our foolproof Measurement Model for tracking results, so you can double down on what’s working and ditch what’s not.

Who You Are

You’re a strategic, purpose-driven founder, marketer, or creative ready to scale. You have a message and an offer you believe in, and you’re seeing some traction on social. Maybe you’ve tried a few collabs before, maybe you haven’t – either way, you know you’re not interested in random giveaways and one-offs that lead nowhere. You want an efficient, repeatable system that drives measurable growth through partnerships.

What You'll Get

The complete system (plus a step-by-step workbook) for building and managing partnerships that measurably grow your business. You’ll walk away with proven knowledge, tools, and templates to build a strategy that fits your resources, aligns with your goals, and proves ROI – without chasing trends or celebrity price tags.

Partnership Playbook

syllabus for strong brands

1
Partnership Marketing 101

The big picture: what partnership marketing is, why it works, and how to make sure your efforts align with your goals and deliver real ROI.

2
Laying the Groundwork for Effective Partnerships

Everything you need to have in place to make sure you're set up for success when you launch your partnerships program.

3
Selecting the Right Partnerships

Learn the six most powerful partnership types and how each one fuels growth. Includes dozens of real-world examples that show you what breakthrough collabs look like, and how to turn their playbook into your own wins.

4
Selecting the Right Partners

Evaluate fit like a pro. You’ll get tools to assess audience alignment, values, and authenticity, so every collaboration feels natural to your customers and worth your time.

5
Securing the Right Partners

Build a prioritized prospect list and use our plug-and-play templates to start smart, confident conversations that turn into enthusiastic yeses.

6
Managing (and Empowering) Your Partners

Equip your partners for success. Use our templates and checklists to get aligned, stay organized, and make sure they rep your brand authentically – without stifling their own voice.

7
Evaluation & Measuring Success

Meet your Post-Partnership Playbook: how to measure results, assess qualitative outcomes, and refine your strategy using The S3 Measurement Model™.

8
Launching Your Own Partnership Strategy

Activate everything you’ve learned by creating a customized, repeatable Partnership Program right-sized for your business goals and your resources – and built to grow with you no matter what the algorithms throw at us.

$79

Ready to make our playbook your own success story? Transformative growth starts here.

Meet Your Instructors

Katie Wight

Katie Wight is an entrepreneur and marketing strategist who has trained over 25,000 brands worldwide on how to transform content into a sustainable, measurable, and profitable growth engine – without burning out teams or chasing the algorithm. Her workshops and courses have helped drive hundreds of millions in revenue through efficiency gains 5–13x above standard industry benchmarks.
Mariah Goolsby

Mariah Goolsby is an industry thought leader on the front lines of social media management. Building on her years of experience in social and content creation for small brands, Mariah is the voice of Strong Brand Social’s social media presence and at the helm of many of our most valued workshops.

partnership playbook

Partnership Marketing 101 (VALUE $57.00)

Strong Brand Social Partnerships Matrix (VALUE $87.00)

Partnership Activation Template (VALUE $27.00)

Post-Partnership Playbook (VALUE $44.00)

The S3 Measurement Model™ (VALUE $125.00)

Partner List Template (VALUE $27.00)

Brand Info Sheet Template (VALUE $27.00)

Prospective Partner Outreach Guide (VALUE $27.00)

SBS Partnership Guidelines Template (VALUE $47.00)

Partnership Examples Booklet (VALUE $77.00)

Total Value: $545
Your Price for a Limited Time: $79

14-Day Money Back Guarantee 💚

Strong Brand Pact

If this course doesn’t exceed your expectations, help you clarify your content strategy, or save you tons of time and money with social media marketing, just email us and we’ll happily issue you a full refund upon request within 14 days of purchase.

This proven playbook could change everything. Let’s get started today.

Frequently Asked Questions

Who is this for?

Partnership Playbook 2.0 is designed for strategic, purpose-driven founders, marketers, and creators who are ready to grow. It’s for brands that already have some traction on social: you’re showing up consistently, generating engagement, and selling an offer you know resonates with your audience. You’ve built a solid foundation, and now you want to scale your reach through partnerships that drive measurable growth. Whether you’ve tried a few collabs before or are launching your first, this course meets you where you are and helps you build a strategic, repeatable partnership program tailored to your goals and resources.
How do I know if this course will work for me?

The frameworks, tools, and templates inside this course have helped thousands of brands across nearly every industry – from pre-revenue startups to Fortune 500s. Whether you sell products or services, online, in person, or both, you’ll walk away with a repeatable, proven system to drive brand growth through partnerships.
How long will this take?

Just 75 minutes. Partnership Playbook 2.0 is a focused accelerator course designed to teach you essential systems and approaches that you can implement immediately. You’ll learn exactly how to build and manage partnerships that drive measurable growth, so you can avoid wasting time on collaborations that don’t move the needle.
How long do I have access?

You’ll get lifetime access to all course videos, tools, templates, and the plug-and-play workbook. You can revisit the material anytime and implement at your own pace.
What’s included with my purchase?

Partnership Playbook 2.0 is a streamlined 75-minute video course accompanied by a robust workbook packed with customizable tools, templates, and checklists to help you implement fast. Everything is designed to fast track creating your own strategic, repeatable partnership program that’s right-sized for your brand – and built to grow with you no matter what the algorithms throw at us.
Can I use this with my clients?

No. By purchasing Partnership Playbook 2.0, you are granted a non-transferable, non-exclusive, limited right to access and use Strong Brand Social’s course content for your personal, non-commercial use only. You’re welcome to use what you’ve learned to guide your own brand’s marketing strategy, but you may not use any of the components of this course in work you are delivering to your clients, including client consultations, workshops, training sessions, or other professional engagements. 

If you wish to use Strong Brand Social course content with your clients, learn more about how to license our intellectual property here.

Unauthorized commercial use of Partnership Playbook 2.0 course materials will be considered a breach of these terms and may result in legal action, termination of access, and other penalties.
Is there support available if I have questions?

Yes! You’ll get access to the free Strong Brand Social Facebook Group, an active community where you can ask questions, swap ideas, and connect with thousands of fellow founders and marketers.

Want more hands-on content strategy and implementation support? Check out Strong Brand Social Club, where we provide boot-strapping founders and teams with expert feedback, exclusive workshops and coaching, and consulting-level implementation support across content, email, SEO, ads, and measurement.

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