Analytics & Reporting
Brand Leaders
Social Media Managers

Analytics & Reporting

A serious framework with a simple approach, now you can steal our step-by-step process for creating insightful social media reports that'll keep the whole brand's foot on the gas pedal of digital growth. 

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What You'll Learn

How to create growth-driving reports efficiently so that you can easily measure progress against your goal

The top three key metrics that you need to be tracking (and the number one thing that trips most social media marketers up)

The exact analytics and reporting process and tools we use inside of our multi-million dollar agency with some of the world's most beloved brands

What You'll Get

Proprietary training, tutorials, templates, and tools to help you measure success and clearly communicate insights for maximum collaboration between teammates, departments, and organizations

What You'll Need

An understanding that measurement is mission critical for powerful and efficient brand growth and a willingness to dig in (even if you don't love numbers)

Course Syllabus

1. Intro to Analytics

This introduction to social media marketing analytics will cover the types of insights we want our reporting to generate and how to find them, made accessible for both the big data nerd and the total number newbie

2. The Big 3 KPIs

Align marketing reports to business goals by knowing where to go for information on the three most important metrics for social media marketing: audience growth rate, consumer engagement, and website traffic (for increased sales)

3. Insights

How to take data on the Big 3 and turn them into actionable insights that ensure your brand's success continuously accelerates, month over month and year over year

4. Tracking Tools

Keep track of every important number (and nothing more) with our agency's proprietary measurement model and tracking tool, complete with tutorials on how to measure success across a customer’s specific journey down your marketing funnel

5. Reporting

Exactly what to include in every report and precisely how to present it with our plug-and-play, professional, and polished template that will impress your clients or teammates

6. So Much More

Immediate, on-demand, and life-time access to the training, tutorials, and tools described (and a whole lot more we can’t fit in these boxes)! Community support ❤️ and a 14-day money-back guarantee

Meet Your Instructors

Katie Wight

Social media marketing's voice of reason. Our founder has designed thousands of high-performance digital strategies that leave space for joy in the journey of brand growth

Rachel Brett Shappy

Rachel is a business operations expert with over 13 years of experience in the field, on both the brand and agency side. She lives and breathes all things systems, processes, organization, and tools. 


Ready to rock a no-fluff approach to numbers? 👉

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