The Blog

How to Build the Perfect Social Media Team

What if your current team is at capacity and you don’t really have anyone to help or fulfill social media responsibilities? You can always hire individual contractors for pieces of the puzzle — like social media management — or hire for individual roles like copywriting, design, scheduling, community engagement, etc.
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Happy Pride: How embodying the values of the LGBTQ+ community can help us all live a more authentic, joyful life

This month I hope you see an opportunity to measurably expand your ally-ship efforts, as well as recognize the ways in which you can embody the values of the LGBTQ+ community every single day to be unapologetically yourself – no matter how hard the world makes it – for there's the joy of being alive.
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You’re F***ing Up Your Social Media Metrics. Here’s How

Is your social strategy not performing how you want it to? It could be because you’re not tracking the right social media metrics.
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Not Seeing Social Media Growth? Here's Why

Not growing on social media? Here are 6 reasons why — and what to do about it.
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Growing Your Brand With Social Media Marketing? Here’s the #1 Risk

Is it just me, or do others feel anxious and burst into tears when looking up their competition? It makes me feel like I'm shit at what I do and gives me so much doubt about whether I’ll build what I’m dreaming of…
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One shift, 30 days, $250,000 from social media marketer to legitimate business owner

This was the biggest contract I’d ever landed, and a few months later, I closed $250,000 of new business in a single 30-day period. This one shift was the most profound of my entire career.
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