Paid Social Bootcamp

Best Seller

Social Media Managers

Paid Social Bootcamp

Systematically grow your brand with simple, straightforward, step-by-step training on high-performance social media advertising. DIY or delegate — either way, you'll dominate! 😏

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What You'll Learn

How to drive accelerated brand awareness, sales, and loyalty with efficient and powerful social advertising strategies

Paid social A to Z: From setting up Business Manager to the advanced strategies we use daily to grow our client accounts across dozens of industries

How to optimize campaigns for outstanding results and measurable growth — with less ad spend, greater efficiency, and bigger return

What You'll Get

Lifetime access to the industry's most comprehensive training in social advertising strategy, practices, and application, with a vault of step-by-step tutorials to help you navigate ad platforms and get it all done at your own pace

What You'll Need

Patience to learn, an appetite for growth, and a burning desire to make every penny you spend on social work smarter and stretch further

Course Syllabus

1. Foundations

Set up your advertising accounts correctly, properly place your tracking pixels, get your hands dirty in the ins-and-outs of Meta's ad platform, and learn the fundamentals of efficient, growth driving advertising campaigns

2. Targeting

Learn how to set up high-performing audience segments, little known tricks for testing, and how to set up your data for easy and efficient tracking

3. Growth Strategy

Learn how to faciliate a fantastic customer journey from awareness, to sales, and loyalty. Plus, how to allocate your budget according to your most critical business goals!

4. Advanced Ad Strategies

Live case studies and tutorials to go with them for more advanced campaigns and protips to effecitvely manage bigger budgets for maximum return

5. Measurement Model

How to read results, optimize campaigns, and improve advertising creative for better results according to the insights gained through proper measurement

6. So Much More

Immediate, on-demand, and life-time access to the training, tutorials, and tools described (and a whole lot more we can’t fit in these boxes)! Community support ❤️ and a 14-day money-back guarantee 

meet your instructors

Katie Wight

Social media marketing's voice of reason. Our founder has designed thousands of high-performance digital strategies that leave space for joy in the journey of brand growth

Caitlin Bergin

A marketing executive with decades of experience across brand, PR, events, and paid social (and Strong Brand Social's original in-house social advertiser)!


It's time to pour some gasoline on this fire.

From The Community

Huge fan of Strong Brand Social and Paid Social Bootcamp (partway through the latter) – I 've learned so much and truly appreciate it!


After Strong Brand Social, I shifted from fear to action. Now I have a vision and a plan. If you're a small business, this is likely what you need, now more than ever.


Thank you for your amazing engagement and the content you share with us. Much of my success, confidence, and new skill can be attributed to you & your team.

Mel B.

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