1. Foundations
Set up your advertising accounts correctly, properly place your tracking pixels, get your hands dirty in the ins-and-outs of Meta's ad platform, and learn the fundamentals of efficient, growth driving advertising campaigns
2. Targeting
Learn how to set up high-performing audience segments, little known tricks for testing, and how to set up your data for easy and efficient tracking
3. Growth Strategy
Learn how to faciliate a fantastic customer journey from awareness, to sales, and loyalty. Plus, how to allocate your budget according to your most critical business goals!
4. Advanced Ad Strategies
Live case studies and tutorials to go with them for more advanced campaigns and protips to effecitvely manage bigger budgets for maximum return
5. Measurement Model
How to read results, optimize campaigns, and improve advertising creative for better results according to the insights gained through proper measurement
6. So Much More
Immediate, on-demand, and life-time access to the training, tutorials, and tools described (and a whole lot more we can’t fit in these boxes)! Community support ❤️ and a 14-day money-back guarantee