Before you dive into specific paid tactics, it’s important to get clear on the overall strategy that will align with your business.

• From budget to audience selection to creative 101, learn the basics you’ll need for every campaign
• Never set up a campaign or sales funnel before? We’ll guide you through a bunch of examples across industries so you can get familiar with what a finished campaign looks like

Get acquainted with Facebook Business Manager, take a tour of the back end of the platform, and get your first look at Facebook Ads Manager.

• Set up the very beginning basics of your Facebook Business Manager and find out where everything lives inside the platform
• Get the general rundown of what you’ll see inside the Ads Manager itself. You’ll be spending lots of time here later, so we’ll make sure your comfy for the long haul

Build a strong foundation for all ads, campaigns, and reporting from the very beginning with this comprehensive Business Manager setup module.

• From setting up an ad account, designating your billing preferences, to hooking your Facebook Page to your new Business Manager account, this is your ultimate checklist
• Prep your account to work with paid ads agencies and specialists, prepare your pixel for retargeting, and get up to speed on all things privacy and compliance

How to create and save audiences that target WHO you want, WHERE you want so they do WHAT you want.

• Create Custom Audiences based on real-life actions that your audience has taken so you deliver specific, highly relevant ads
• Create and save different types of audiences to use for future campaigns
• What to do to make sure you don’t overlap these new audience selections and inflate your budget by targeting the same people multiple times

The better way to “boost” your content, guaranteed to increase engagement and ensure your audience sees your content.

• Master the formula: fewer posts + higher quality content + new boost = faster growth without the stress of posting every day!
• Dive into the weeds on how to tactically weave the New Boost into your publishing process for systematic growth, sales, and retention

Take the theory behind paid social advertising and the foundation laid during Business Manager set up to set up a bonafide paid campaign for yourself.

• Comprehensive (and we mean it) checklists and double checks so you have eeeeverything you need to set up a bunch of different campaign types
• From increasing video views, to lead generation, to retargeting campaigns, the videos in these modules walk you through every step of the process so you can nail your campaign setup — even if it’s your first time ever

When you want to sell on social, there are a couple of ways to do it. Learn your options and understand what tactic will be best for you.

• If you’ve got an eCommerce site, learn how to easily link your accounts for a seamless user and shopping experience
• Find out if setting up a “Shop” on Instagram and Facebook is possible and recommended for your industry

Partnering with another person or organization is a cost-effective and simple way to build in more reach for your message — if you do it right!

• Learn the Golden Rule of partnership campaigns so you don’t burn weeks of preparation resulting in sub-par ROI
• Get crystal clear on the type of partnership advertising you want to use, from brand marketing, to influencer marketing, and more

Learn to construct and optimize winning campaigns in the privacy-forward, cookie-driven landscape that all businesses are currently operating.

• Get your mindset right with fluff-free facts and techniques to see past the fear mongering deployed by Big Tech in an effort to control news headlines whenever platforms receive updates
• Learn best practices for running campaigns that keep the user engaged directly on the social platforms so you can build retargeting audiences

Once your ads are running, the most important step is knowing if an ad is working, and even better still: WHY they’re working!

• Learn how to optimize campaigns for maximum success and industry-busting ROI depending on the type of campaign you’re running
• Set up simple reporting so you can quickly and easily interpret the data and make informed decisions about what optimizations you might want to make to scale your campaigns for ultimate efficiency